This month is all about helping our clients, candidates, and colleagues build up their own reputation and, to quote all those youngsters on TikTok, establish their BRAND. We are all about breaking norms and traditions, and we think you can build your stand-out reputation by embracing the online world. If you’re stuck in the past of traditional networking, it’s time to fasten your seatbelt and join the digital revolution.
LinkedIn Liberation: Your Profile, Your Power
Let’s talk LinkedIn, the virtual watering hole of professionals. If you haven’t embraced the power of social media, this is where you want to start. Begin by setting up your profile; be sure to include a professional headshot (don’t be afraid to inject a little personality), list some of your proudest achievements, and recap your experience. If you are currently looking for your next opportunity, no sweat! Kick off your profile with a headline filled with the characteristics that set you apart and make you a great colleague.
Treat your profile like your digital resume, amped up edition! Remember, it is not just about fitting in; it’s about STANDING OUT.
Engage or Evaporate: The Art of Meaningful Interaction
Now that your LinkedIn profile is a work of art, it’s time to discover the real benefit of getting online. Engage, interact, and make your presence felt. COMMENT on industry trends, SHARE your insights, and be the conversation starter. Remember, social media is not a one-way conversation. Respond to comments on your posts, engage in discussions, and don’t shy away from a healthy debate. This is not the time to be a silent spectator; it’s your chance to be a THOUGHT LEADER.
The Untamed Wild West of Social Media: Off the Beaten Path
For those who haven’t fully embraced social media, here’s a reality check – it’s not just about professional connections; it’s about creating a 360-degree brand. Twitter, Instagram, and Facebook are not just for the youngsters; they’re your ticket to breaking through the noise and making a LASTING IMPRESSION.
If you really want to stand out, utilize the platforms the way they were intended. Try sharing behind-the-scenes glimpses of your insurance journey, post and re-post quirky anecdotes from your Insurance connections, or take the plunge and create short, snappy videos. Authenticity is the name of the game and people who aren’t afraid to have fun STAND OUT on social media.
Unleash the Sass: Don’t Be Afraid to Shake Things Up
In the insurance industry, where tradition can reign supreme, a little sass can go a long way. Break free from the mundane and spice up your content. Share memes (we happen to think we are pretty funny on social media), create cheeky polls, and don’t be afraid to let your personality shine through. Remember, the goal is not just to be seen but to be REMEMBERED.
In the landscape of the Insurance Industry, your personal brand is everything. By embracing the digital realm you amplify your presence in the industry and open doors to connections and opportunities. The insurance industry is evolving, and we love watching professionals evolve with it. Let’s shed the old and embrace the bold; please reach out to us on LinkedIn, Facebook, or Instagram. We like to have fun and laugh a lot, especially online.